Ep 519 - How to Use Information Marketing to Build Your List, Credibility, and Cash Flow with Jannette Anderson
Jannette Anderson, a veteran in the field of information marketing with nearly four decades of experience, offers a nuanced perspective on the discipline. She advocates for a focused approach that prioritizes delivering value to a specific target audience, rather than attempting to appeal to the masses. Anderson emphasizes the need for a deep understanding of client challenges and tailoring marketing efforts to address these issues directly, thus building credibility and trust. Through her extensive work, including her upcoming book "The Rise of the Mature Preneur" and her training course "Increase Your Authority and Influence," she demonstrates how strategic information marketing can drive business growth by connecting with the right audience and guiding them through the sales process effectively.
(00:09:36) Value-driven Audience Engagement for Business Growth
Approaches
Bio:
With almost 4 decades of launching, leading, and mentoring over 250 businesses, Jannette knows what works for entrepreneurs and what doesn't! Add in 35+ years of personal development facilitation and coaching expertise and you have someone who knows how to get the 4 inches between your ears working so that your business can work!
If you love the podcast, don't forget to check out Kim's book Author to Authority Volume 1. In it, she gives you a step by step guide on how to implement Authority Marketing in your business and gain the visibility you need to become the go-to person in your niche.
$19.95 USD includes shipping to Canada and US. Sorry, no international orders at this time.
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