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Aug. 4, 2023
All Selling Is Social With Bill McCormick
Discover the power of LinkedIn and the importance of providing value to clients in this episode of the Author to Authority podcast. Host Kim Thompson-Pinder interviews LinkedIn training expert Bill McCormick, who shares his journey from sales to entrepreneurship. Bill emphasizes the significance of building relationships and adapting marketing strategies to meet the needs of the target audience. He cautions against blindly copying strategies from gurus and stresses the importance of qualifying both the client and oneself before attempting to sell. Transitioning into business conversations is seen as a personalized skill that requires establishing connections and providing value. The conversation also discusses the benefits of writing a book and using automation to connect on LinkedIn.
Discover the power of LinkedIn and the importance of providing value to clients in this episode of the Author to Authority podcast. Host Kim Thompson-Pinder interviews LinkedIn training expert Bill McCormick, who shares his journey from sales to entrepreneurship. Bill emphasizes the significance of building relationships and adapting marketing strategies to meet the needs of the target audience. He cautions against blindly copying strategies from gurus and stresses the importance of qualifying both the client and oneself before attempting to sell. Transitioning into business conversations is seen as a personalized skill that requires establishing connections and providing value. The conversation also discusses the benefits of writing a book and using automation to connect on LinkedIn.
Episode Outline:
Episode Outline:
(00:00:00) From Sales to LinkedIn Training
(00:05:54) The Importance of Building Relationships in Sales
(00:10:59) The Importance of Being Open-Minded
(00:16:17) Transitioning from Relationship Building to Sales
(00:21:25) Initiating Business Conversations
(00:26:05) Benefits of Writing a Book
(00:31:25) Automation for Connecting on LinkedIn
If you love the podcast, don't forget to check out Kim's book Author to Authority Volume 1. In it, she gives you a step by step guide on how to implement Authority Marketing in your business and gain the visibility you need to become the go-to person in your niche.
$19.95 USD includes shipping to Canada and US. Sorry, no international orders at this time.
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