Ep. 356 - How To Effectively Figure Out Your Target Market with Jason Sherman

Host Kim Thompson-Pinder interviews Jason Sherman, a successful entrepreneur, published author, and award-winning filmmaker. During the episode, Jason shares his life's work on entrepreneurship and data-driven decisions, giving valuable insight into the world of entrepreneurship.

Highlights

·         Understanding Target Market for Product Launch

·         Niche Markets and Adapting to Change

·         Importance of Teachability for Entrepreneurs

Jason Sherman is a successful entrepreneur, award winning filmmaker, published author, tech startup expert, and journalist. He has been featured by several media outlets including the Wall Street Journal, USA Today, The Verge, and ABC News. Jason is fluent in Spanish, is a classically trained violinist, and was a featured speaker on FOX’s Futurist TV Show: Xploration Earth 2050. 
 Jason runs a web and mobile dev shop and film studio from Philadelphia, Pennsylvania. He gives guest lectures at area universities, and regularly supports hackathons or tech events as a mentor and judge. His methodologies on entrepreneurship and data driven decisions are his main source of education to those he helps all around the world.  His startup book Strap on your Boots is the culmination of his life’s work to help other entrepreneurs succeed and is the focus of a class he created called Startup Essentials. He originally taught the course as a guest lecturer at area universities, including the Wharton School of Business and now the course is available online for students on Udemy.