Welcome to the Author to Authority Podcast
July 28, 2023

Ep 392 - Securing Success through Referrals with Mike Garrison

Ep 392 - Securing Success through Referrals with Mike Garrison

This episode of the podcast highlights the power of referral marketing for businesses, emphasizing the importance of trust and relationships. Mike Garrison and Kim Thompson-Pinder explain how proper commercial sales training, risk mitigation, and the "Can I Borrow Your Car?" concept all help to build trust and secure more customers. Moreover, Christianity and referrals are intertwined in Mike's story, emphasizing the power of relationships and the importance of treating others with respect. This episode provides listeners with key strategies to help them succeed in referral marketing and grow their businesses.

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Author to Authority
This episode of the podcast highlights the power of referral marketing for businesses, emphasizing the importance of trust and relationships. Mike Garrison and Kim Thompson-Pinder explain how proper commercial sales training, risk mitigation, and the "Can I Borrow Your Car?" concept all help to build trust and secure more customers. Moreover, Christianity and referrals are intertwined in Mike's story, emphasizing the power of relationships and the importance of treating others with respect. This episode provides listeners with key strategies to help them succeed in referral marketing and grow their businesses. 

Episode Outline:

(00:00:00) Referrals and Christianity 

(00:06:40) Building Referral Networks 

(00:12:29) Can I Borrow Your Car? 

(00:17:14) Giving Referrals Mindset 

(00:23:07) Risk Mitigation in Referrals 

(00:28:39) Referral System Overview

If you love the podcast, don't forget to check out Kim's book Author to Authority Volume 1. In it, she gives you a step by step guide on how to implement Authority Marketing in your business and gain the visibility you need to become the go-to person in your niche.

$19.95 USD includes shipping to Canada and US. Sorry, no international orders at this time.