Ep 397 - What Appears When You Google Your Brand With Jason Barnard

In this episode of the Author to Authority podcast, digital marketing consultant Jason Barnard reveals how entrepreneurs and professionals can enhance their brand authority using Google. He discusses the importance of managing your online presence and shares strategies for optimizing Google search results. Jason also emphasizes the need for entrepreneurs to embrace change and step out of their comfort zones in order to grow and learn. He highlights the significance of timing and seasons in business and the importance of leveraging Google for establishing credibility and expertise. The conversation also covers the process of creating a Brand SERP, managing an online presence, and the role of writing a book in enhancing one's professional image. Overall, this episode offers valuable insights and practical tips for entrepreneurs looking to enhance their brand authority using Google.

Episode Outline:

(00:00:02) Using Google for Brand Authority
(00:06:27) Embracing Change as an Entrepreneur
(00:11:38) Leveraging Google for Authority
(00:16:59) Creating a Brand SERP
(00:21:58) Optimizing Google Search Results
(00:27:05) The Importance of Balanced Repetition
(00:32:23) Marketing Tools for Business

Jason Barnard is an author and digital marketing consultant. He specializes in Brand SERPs (what appears when your audience Googles your Brand name) and knowledge panels (what Google understands about who you are and what you do). 
 His backstory -  from playing the Cavern Club in Liverpool to touring Europe playing double bass in a punk-folk group to playing the role of a cartoon blue dog in a TV series to remote working from a tropical island in the Indian Ocean...