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Aug. 11, 2023
Ep 398 - Online vs Offline Marketing For Entrepreneurs With Michelle Nedelec
In this episode of the Author to Authority podcast, host Kim Thompson-Pinder and best-selling author Michelle Nedelec discuss the importance of finding a balance between online and offline marketing for entrepreneurs. They emphasize the need to focus on strengths and passions rather than trying to do everything oneself. The conversation also touches on the challenges and lessons of the entrepreneurial journey, highlighting the importance of empathy and learning from mistakes. They caution against growing a business too quickly without a solid foundation and stress the significance of having a well-planned marketing strategy for authors. The episode concludes with a discussion of the Google Website Audit and encourages listeners to book a discovery call to develop their online and offline marketing strategies.
In this episode of the Author to Authority podcast, host Kim Thompson-Pinder and best-selling author Michelle Nedelec discuss the importance of finding a balance between online and offline marketing for entrepreneurs. They emphasize the need to focus on strengths and passions rather than trying to do everything oneself. The conversation also touches on the challenges and lessons of the entrepreneurial journey, highlighting the importance of empathy and learning from mistakes. They caution against growing a business too quickly without a solid foundation and stress the significance of having a well-planned marketing strategy for authors. The episode concludes with a discussion of the Google Website Audit and encourages listeners to book a discovery call to develop their online and offline marketing strategies.
Episode Outline:
(00:00:02) Online vs Offline Marketing for Entrepreneurs
(00:00:02) Online vs Offline Marketing for Entrepreneurs
(00:06:16) Entrepreneurial Success and Lessons Learned
(00:11:27) Entrepreneurial Journey
(00:16:49) The Importance of Starting Small
(00:21:56) The Importance of Marketing for Authors
(00:27:04) The Challenges of Publishing a Book
(00:31:39) Google Website Audit
Michelle Nedelec has over 20 years of experience in Executive Coaching, working with clients ranging from 8 figures to solopreneurs. Michelle runs the creative side of her Infusionsoft Done-For-You Marketing Tech services company helping entrepreneurs set up and maintain their Infusionsoft (Keap Max Classic) through her company, Awareness Strategies at AwarenessStrategies.com
Social Media Link: LinkedIn https://www.linkedin.com/in/michellenedelec
If you love the podcast, don't forget to check out Kim's book Author to Authority Volume 1. In it, she gives you a step by step guide on how to implement Authority Marketing in your business and gain the visibility you need to become the go-to person in your niche.
$19.95 USD includes shipping to Canada and US. Sorry, no international orders at this time.
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