EP 406 - How To Create Authentic Connections Through Conversations In The DM’s That Lead To Income Growth? With Tracy Beavers

In this episode of the Author to Authority podcast, Tracy Beavers, a sales and marketing expert, shares her journey from corporate America to entrepreneurship and her passion for helping others succeed. Tracy discusses the changing landscape of job security and the importance of taking control of one's own career. She emphasizes the need for authentic connections in the online space to grow email lists and attract ideal clients, offering valuable insights on how to start meaningful conversations on social media without being salesy or spammy. Tracy shares her strategy for building an email list through DM conversations, treating them as if they were face-to-face interactions. She also highlights the importance of building relationships and offering value in sales and marketing, emphasizing the need for follow-up and understanding customer needs. The episode concludes with a discussion on promoting a Master Class in the "Be a Confident Entrepreneur" group, providing a supportive community for entrepreneurs looking to grow their income and visibility. 

Episode Outline: 

(00:00:00) Transitioning from Corporate America to Entrepreneurship

(00:05:58) Building Authentic Connections for List Growth

(00:11:43) Building Email List through DM Conversations

(00:16:19) Magazine Publishing Process

(00:21:16) Impostor Syndrome and Authentic Marketing

(00:26:09) Promoting Master Class in "Be a Confident
Entrepreneur" Group 

Bio: 

Tracy Beavers has more than twenty years experience in sales and marketing. As the owner of three businesses, she understands the rollercoaster of entrepreneurship. She loves sales, she loves networking, and she wants you to love it too!

Prior to becoming an entrepreneur, Tracy had corporate careers that spanned several industries: insurance, lending, real estate, and sales. Throughout every career, one fact remained constant: her love of people and her passion to help them WIN. Her ability to build relationships with others and listen to their needs is the bedrock of her success. 
 
 As a business/sales coach, Tracy has helped hundreds of entrepreneurs scale to their next level with a clear roadmap for success. She is a public speaker, and a published author. She has been featured on top business podcasts, and has been a regular contributor on one of her hometown’s premier tv shows. She is the creator of two online courses: “Business Visibility Made Easy” and “Be A Confident Entrepreneur”. She has a group coaching program and offers private 1:1 coaching for clients wanting a VIP custom experience.  
 
 Tracy graduated cum laude from the University of Tulsa in 1992.She and her husband Jon reside in Arkansas, have two children and a beloved English labrador.