Welcome to the Author to Authority Podcast
Sept. 20, 2023

Ep 415 - Create a $100K Signature Talk With Steve Lowell

Steve Lowell is a highly accomplished speaker, three-time number one best-selling author, and master trainer for high impact speakers. With over 3500 keynote speeches and 5000 seminars to his name, he has become a global authority on maximizing revenue and reach through strategic public speaking. Lowell's perspective on this topic is centered around understanding the audience's needs and problems, creating a moment of awareness for them, and connecting on a personal level. He emphasizes the importance of having a product or service that people want and packaging it in a way that is appealing and easy for the audience to transact. His approach is not about impressing with credentials or achievements, but about creating a meaningful connection with the audience and providing them with valuable insights that lead to action. Join Kim Thompson-Pinder and Steve Lowell on this episode of the Author to Authority podcast to learn more about his innovative strategies.

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Author to Authority
Steve Lowell is a highly accomplished speaker, three-time number one best-selling author, and master trainer for high impact speakers. With over 3500 keynote speeches and 5000 seminars to his name, he has become a global authority on maximizing revenue and reach through strategic public speaking. Lowell's perspective on this topic is centered around understanding the audience's needs and problems, creating a moment of awareness for them, and connecting on a personal level. He emphasizes the importance of having a product or service that people want and packaging it in a way that is appealing and easy for the audience to transact. His approach is not about impressing with credentials or achievements, but about creating a meaningful connection with the audience and providing them with valuable insights that lead to action. Join Kim Thompson-Pinder and Steve Lowell on this episode of the Author to Authority podcast to learn more about his innovative strategies. 

Episode Outline: 
(00:02:29) Embracing a Fulfilling Lifestyle through Downsizing
(00:05:07) Engaging Virtually: Challenges and Benefits
(00:07:59) Maximizing Revenue through the 100K Signature Talk
(00:11:03) Generating Business through Targeted Speaking
(00:16:57) Captivating Packaging for Audience Engagement and
Transactions
(00:19:27) Transforming Perspectives through Powerful
Communication
 
Bio: 
Steve Lowell is a multi-award-winning speaker, 3x #1 best-selling author, and master trainer for high-impact speakers with a track record that speaks for itself. Having given over 3500 keynote speeches, 5000 seminars and trained more than 500K speakers globally, Steve delivers innovative strategies that help speakers drive revenue from the stage and build wealth through speaking. 
 Steve is the Past President of the Global Speakers Federation (GSF) and the Past National President of the Canadian Association of Professional Speakers (CAPS). With over 50 years on stage (Steve started speaking at the age of 6!), thousands trained, and unmatched results, Steve helps speakers craft their signature transformational message and turn it into revenue.

www.stevelowell.com

If you love the podcast, don't forget to check out Kim's book Author to Authority Volume 1. In it, she gives you a step by step guide on how to implement Authority Marketing in your business and gain the visibility you need to become the go-to person in your niche.

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