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Oct. 2, 2023
Ep 420 - Common Misconceptions About Social Media Marketing With Amanda Kohal
Amanda Kohal, a highly accomplished digital strategist and founder of the Wolf company, has an impressive background in brand marketing and a successful transition to digital marketing using social media. Amanda's perspective on her transition to digital marketing emphasizes the importance of understanding online behaviors and algorithms to optimize content for the digital space. She has found success in using social media platforms, particularly Instagram, to grow her business and connect with her audience. Amanda is passionate about helping business owners understand that they don't need to spend excessive amounts of time on social media, but rather focus on specific outcomes. She believes in the endless opportunities online and encourages others to start putting their ideas out there. Join Kim Thompson-Pinder and Amanda Kohal on this episode of the Author to Authority podcast to learn more about Amanda's successful transition to digital marketing.
Amanda Kohal, a highly accomplished digital strategist and founder of the Wolf company, has an impressive background in brand marketing and a successful transition to digital marketing using social media. Amanda's perspective on her transition to digital marketing emphasizes the importance of understanding online behaviors and algorithms to optimize content for the digital space. She has found success in using social media platforms, particularly Instagram, to grow her business and connect with her audience. Amanda is passionate about helping business owners understand that they don't need to spend excessive amounts of time on social media, but rather focus on specific outcomes. She believes in the endless opportunities online and encourages others to start putting their ideas out there. Join Kim Thompson-Pinder and Amanda Kohal on this episode of the Author to Authority podcast to learn more about Amanda's successful transition to digital marketing.
Episode Outline:
(00:02:21) Amanda Cahole's digital marketing success story
(00:02:21) Amanda Cahole's digital marketing success story
(00:06:40) The Power of Authentic Instagram Stories
(00:12:11) LinkedIn's Algorithm Shift Towards Professional
Content
Content
(00:14:53) The LinkedIn SEO and Instagram Integration
(00:20:35) TikTok's Algorithm: A Game-Changer for Business
Growth
Growth
(00:33:23) Streamlining Writing with Voice-to-Text Technology
Bio:
Founder & Digital Strategist of the Wolfe Co. Amanda provides business owners with access to reputable resources, community connections and trusted guidance/education to start converting on social.
After working as a brand marketing manager in corporate, Amanda ventured on her own and took her love of digital marketing and ran with it. From helping clients earn $10k from just 2 Instagram stories, $77k from one DM and $28K social media launches, Amanda has turned many personal brands and service-based businesses into cash cows.
Her efforts have awarded her two RBC + Women of Influence nominations and a Bronze in the 2019 Canadian Marketing Associate awards in the Customer Experience category.
Connect with me on social. I've provided my Instagram because it links to all my profiles and resources.
If you love the podcast, don't forget to check out Kim's book Author to Authority Volume 1. In it, she gives you a step by step guide on how to implement Authority Marketing in your business and gain the visibility you need to become the go-to person in your niche.
$19.95 USD includes shipping to Canada and US. Sorry, no international orders at this time.
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