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Oct. 11, 2023
Ep 424 - How to Differentiate & Scale Your Offerings by Satisfying Your Clients Deepest Desires with Raul Hernandez
Raul Hernandez, a seasoned professional in the publishing industry, has navigated his career through various triumphs and challenges, amassing valuable insights along the way. His perspective on strategies for a successful transition from a corporate job to entrepreneurship is rooted in the belief of the power of community. He emphasizes the importance of surrounding oneself with like-minded individuals who can motivate, inspire, and push you towards success. In his experience, he has had to seek alternative avenues to connect with such individuals, especially in his current location where entrepreneurship is less emphasized. Raul also underscores the significance of focusing on one area at a time, identifying specific strategies and tactics for that area, and adhering to fundamental principles throughout the journey. Join Kim Thompson-Pinder and Raul Hernandez as they delve deeper into this topic on the next episode of the Author to Authority podcast.
Raul Hernandez, a seasoned professional in the publishing industry, has navigated his career through various triumphs and challenges, amassing valuable insights along the way. His perspective on strategies for a successful transition from a corporate job to entrepreneurship is rooted in the belief of the power of community. He emphasizes the importance of surrounding oneself with like-minded individuals who can motivate, inspire, and push you towards success. In his experience, he has had to seek alternative avenues to connect with such individuals, especially in his current location where entrepreneurship is less emphasized. Raul also underscores the significance of focusing on one area at a time, identifying specific strategies and tactics for that area, and adhering to fundamental principles throughout the journey. Join Kim Thompson-Pinder and Raul Hernandez as they delve deeper into this topic on the next episode of the Author to Authority podcast.
Episode Outline:
(00:05:35) Overcoming Imposter Syndrome and Startup Challenges
(00:05:35) Overcoming Imposter Syndrome and Startup Challenges
(00:09:55) Strategies for Revenue-Driving Growth in Business
(00:12:18) Transformational Differentiation for Business Success
(00:16:14) Aligning Attitudes and Business Models for Mentorship
Success
Success
(00:19:20) Building Strong Connections through Client
Understanding
Understanding
(00:25:05) Navigating Transcription, Editing, Timing, and
Promotion
Promotion
Bio:
Raul is a growth strategist that knows how to influence top-line revenue and bottom-line profit by aligning your marketing, product and operations for growth.
He:
🚫 Doesn’t have an MBA
🚫 Didn’t come from a big-name consulting background
🚫 Didn’t take some online courses or buy a franchise that automatically “gives him authority” to help you…
He's just been blessed to have work with bootstrapped founders to:
✔ Double-5x companies (with millions in revenue) using his strategies
✔ Design revenue teams that produce $50M in sales & made it to the Inc 5000
✔ Be responsible for over $25M in direct response ad spend
✔ Train thousands of entrepreneurs in private paid programs and live events
✔ Lead strategy for multiple digital teams across the globe in 12+ time zones
Audience members get a free book, education, newsletter and access to get more support.
If you love the podcast, don't forget to check out Kim's book Author to Authority Volume 1. In it, she gives you a step by step guide on how to implement Authority Marketing in your business and gain the visibility you need to become the go-to person in your niche.
$19.95 USD includes shipping to Canada and US. Sorry, no international orders at this time.
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