Ep 435- How To Improve Lead Quality & Closing Rates By 87% With Jon Weberg

Transcript

A to A Ep 435 -A

00:00:02 - Kim Thompson-Pinder

You are an entrepreneur, a professional, a speaker, or a coach. And although you've come a long way, it's time for you to take it to the next level. We've got you. This is the author to authority podcast. We'll help you use authority and influencer marketing to build your business stronger and faster by publishing a book. You'll hear from guests that are thought leaders in sales, marketing, networking, communication, social media, promotion, and business leadership. Let's do it. This is the author to authority podcast. And now your host, the extraordinary word ninja, kim Thompson Pender.

00:00:49 - Intro

Welcome to the author to authority podcast. And if you're thinking, ah, man, sales is hard, every time I talk to someone, the answer is no. Well, I got good news for you today because John is joining me and we are going to be talking about how to increase your closing rate by 87%. Welcome to the show, John.

00:01:20 - Jon Weberg

Thank you very much for having me. I very much appreciate it and hope everyone is ready for a great episode.

00:01:27 - Intro

John, let's let's start right in with some of the nitty gritty here because I know everybody's listening is like, okay, how do we do this, right? So first, I guess the first question is let's give the biggest takeaway right at the beginning. What would you say is the best thing that someone needs to do to increase their closing rate?

00:01:49 - Jon Weberg

I love that you want to start with that. So if you want to increase your closing rate, not just with sales for your business or for publishing a book or for making a connection, making a deal, work out your spouse, a deal with the kid who no, I don't want this 7th piece of candy. Let's figure out eat something else, you name it, whatever the case may be. It's two things. One, tailoring your language so it is based on them, their needs, their wants entirely because people are very against things that aren't in their own interest. They of course, are for themselves. If you were to tell me, hey, I could get you on certain podcasts, I'd go great. But if you lead with hey, we want you to buy this or this, there's a promise. So always lead with language, including and focused on what your prospect of the person you're talking to, what they truly, deeply want deep down. And secondly, in sales and this in business and in general, this kind of goes along with the first strategy is to always ask questions that lead to your other questions and that get the person to sell themselves on the idea. So it's not complex, but it's hard to learn. But when done correctly, if you can get people to answer questions themselves and say yes to their own ideas but leave them to your idea, you can close anyone in anything very easily.

00:03:19 - Intro

So I love it. Like you said, it's complex and it is something you have to practice and I remember one of the first times I was working on learning to do this, and I was trying to shift how I asked the questions, my sales process. I'm trying to think ahead. I'm trying to make sure I do it properly.

00:03:49 - Jon Weberg

Right.

00:03:51 - Intro

Ask me how well I did the first time.

00:03:53 - Jon Weberg

I'm sure it did, because you can't. And I get that, too. People are like, how do you speak so fluidly and nicely and charismatically? Sometimes not. And mostly it's because you have to go through some really bad calls first.

00:04:13 - Intro

Well, it's called practice.

00:04:15 - Jon Weberg

Yes. Insane amounts of educated, self, thoughtful practice on what did I say? What did they say differently? What could I say differently? And yeah, especially in sales. And again, if you're trying to close book for publishing or you name it, having the skills really useful. So with my girlfriend, she always goes, why do you always win every argument?

00:04:40 - Intro

Because there is no argument.

00:04:42 - Jon Weberg

Yeah, exactly right. There is no argument because I agree with your situation. That's another part of sales, and working with people, too, is you don't want to object necessarily to things they say. They say, Well, I want it like this. Great, we can do it like this. Now, if we could get this end result you want, would you possibly maybe be open to a few other ideas? Sure. Maybe I would. Great. If we could you start asking these questions and get yeses. That's another big part of sales, too, is getting yeses again and again and again. Getting yeses preluding to the bigger ask you want later on, all these things being also extraordinarily authentic. That's one of the things that I have a hard time not doing. Which is great because it leads in with my personality type on how I present myself, you name it. When you are especially just yourself, people feel that, and they want to work with you naturally just because they feel like you actually care. Because people don't care about how much you know, they care about how much you care about them.

00:05:48 - Intro

Yeah, so true. I remember when I was first getting into sales, and I had these very slimy, sleazy, manipulative people trying to teach me how to do sales, and I'm like, this is not me at all. And I finally had to get to the point where I didn't care if I won the trophy or if I was the top salesperson or whatever. I just had to sell in the way that I could look myself in.

00:06:20 - Jon Weberg

The mirror, right, and go, oh, I didn't rip this person off. You didn't pressure them. And that's actually what I consider bad sales. Bad sales is what you were taught at that time, is pressuring people, trying to make them make a decision. The weird thing is it actually doesn't convert as well either. So it feels wrong and it feels like off, and it also just doesn't actually work as well. As much as people tell you, because a lot of times I'll meet someone, they go, oh, this person's a really good salesperson. You should talk to them and see how they do it. And a lot of times I believe in the consultative way of selling questioning. And again, I'm always on. The thing is, some people can't afford your stuff. Some people don't want what you're offering. But the great thing is that doesn't mean you still can't sell them on something else that can still help them. Because a lot of people, especially in selling your book to someone or selling your idea to someone or anything else, you name it, I think people get caught up in the no, okay, no, that means I can't work with this person anymore. No means you haven't quite found something that will help them yet. So you still need to dig deeper on what they want. You still need to dig deeper on possible ways you can work with them, because handling no is most people's kryptonite. It's like, well, I'm shutting down now.

00:07:44 - Intro

Noah's like okay.

00:07:46 - Jon Weberg

Cool. Sounds good.

00:07:48 - Intro

I've learned that Noah has become a very good friend of mine.

00:07:51 - Jon Weberg

Right? It's self filtering, and it's good to hear no. And I think maybe in today's world, we're not told no enough. We need a little bit more of no. It develops you.

00:08:05 - Intro

And sometimes I believe in God, and sometimes I think God has people say no because they're just not the right person, right?

00:08:11 - Jon Weberg

It might just be you don't want to work with. Like, I wish a couple people would have said no to me in a couple business deals. A real quick example of that is so we've done different types of lead generation for my businesses for years. We've done PPC, we've done Facebook, YouTube, organic, all types of stuff, right? And we're like, we want to get into SEO. We know nothing about it. We're going to dive into SEO. And if you don't know, SEO is the most complicated type of business model to run, period. When you get into larger, more competitive industries, everyone I don't recommend it unless you have a very small niche or you're doing it locally, locally, it's much easier. So we work with two agencies. These two agencies, which cost around $60,000 in four to six months, produced zero increase in growth. Zero. So zero ROI. It's 60 grand. That's not a win. That's not quite a win. And that's in circumstances where you can either live with it and move forward and go, well, what did we learn from it? That's what we did. We went, okay, well, now we actually probably know more about SEO, can do it on our own, which we did. And we produced more growth than that $60,000 ever did. And two, like, you're saying it's like, sometimes no, you may not realize it, whether it's God, the universe, something, you should have gotten a no, or maybe if it doesn't feel right, probably isn't right. If you think it should be a no, don't force anything. Let things just work out on their own. Because sometimes I wish I would have gotten well.

00:09:52 - Intro

I think the other thing too is sometimes we have to fire the clients, right? Or they become our clients. There have been people I have said no to because after a couple of interviews I'm like, there is no way I am working with this person. And I've actually fired a couple of clients mid process because it was so toxic, so stressful. It was better for me to give them a partial refund. So they only paid for the work we did. And whatever else they had paid, I gave it back to them than it was to continue working with them.

00:10:32 - Jon Weberg

Right. Because the time alone, because time is money. Time is all your money. The time alone and the resources to working with a really difficult client and the stress of it, it's just not anyone. Again, if you're listening to this and you want to work with someone but quite aren't sure because of your interaction with them, or they act a certain way or it just seems like it's going to be a lot of rigmarole back and forth, back and forth, back and forth. Let yourself not get the client. Even if you need it right now, try your best to just go, you know what, I'll find someone else. I'll work with someone else. Or send them to someone else, say, hey, I don't think this is going to work for us. At least collect an affiliate commission off a referral fee. I have someone else who can handle this for you. And that's something huge people have to get used to. Especially when I first got started doing some different consulting and different things, saying no was very difficult and I found out the hard way, yeah, middle of the process, you're working with someone you're like, this is not the original project. I thought this was going to be nearly close and I want to get out, but I don't know how to get out. And it's just such a drainer of time, energy. It doesn't go as fluidly. Saying no is a good thing.

00:11:50 - Intro

Well, and I think that leads to the sort of the second part of the conversation is how do we improve lead quality? I think your closing rate improves by doing the things you suggest, but it also improves if the quality of the lead in the first place. So I'd love to hear you talk on that.

00:12:11 - Jon Weberg

Yeah. So the two biggest filtering processes, it all depends on how you're generating leads in the first place. The two biggest filtering processes is one, the copy messaging you are using. So a lot of times you're told everyone's told you want as many leads as possible, bring the leads in. Let them come in hordes. Let them come in avalanches, let them come in mountain. That's the exact opposite of what you want. You want a slow trickle of very high quality people who can afford and who actually very much want what you're offering.

00:12:43 - Jon Weberg

And your messaging and your copywriting decides who's. Not always, because some people sneak through, but a lot of the time it can filter out who's coming in. For example, of how you could change your Phrasing if your Phrasing was, say, it's for an agency, get your first three month free of our lead generation, and you make this astounding amazing offer that is for everyone, anyone in any industry, any niche with any budget.

00:13:13 - Jon Weberg

No. I've seen examples of this, for example, the Harmon Brothers, they run advertising. Some of the best ads there are in the world do a great job, very creative advertising or hermosi or many other people. Their messaging on an ad, for example, is we work with seven figure agencies in XYZ niche and help them scale and double their revenue. So there goes anyone, not always, but most likely who's doing less than probably five or six or who's a beginner agency. There goes people who are not in the industry, you name it. So you have to call out either directly to your target person or filter out with language who you don't want. So basically, you can use revenue, you can use industry, you can use whether they're just getting started, whether they're experienced.

00:13:59 - Jon Weberg

We want to work with seven figure experience agencies looking to scale and optimize through conversion optimization, your direct service you offer. So also call out directly to how you help people in some of your copy you're using. And the second way, other than your advertising, is the process they go through, making sure you're having it. So they book a call with you before they book a call with you, they fill out forms showing you their revenue, the type of business they have, what they're directly interested in, you name it. And again, if you see they are not the type of clients you want to work with, they're on the edge. Most likely what you want to do is not have them work with your higher ticket offer or your services to involve directly your time.

00:14:44 - Jon Weberg

Bring them to another product and service. That's the biggest thing you can do. That's the biggest mistake most agencies, for example, make is they go, well, it's a no client, or they don't fit our persona for our product and service. Our main one, let them go. No, sell them something else. Package what you do in a different way, sell them something else. The people who do qualify, who go through your advertising and who go through your sales process, your funnels, and they go through all that copy, all that messaging, they're a lot more qualified and then final really quickly as well.

00:15:16 - Jon Weberg

I suggest your follow up. Your follow up is the third kind of communication piece that you want fine tuned. Again, only working with and targeting the right people on your ads, make sure you're targeting the right people, again, who can afford and who want your product services and also who are most likely to be long term buyers. You want the best quality client because again, there's two things the cost to acquire a client who leaves really soon, especially like with agency like work or anything that's monthly work is a lot compared to one that stays for a long time. And also the wasted ad spend on leads and possible prospects who aren't going to buy or who are less likely to buy and take a lot more messaging to convert them means you're wasting most businesses.

00:16:01 - Jon Weberg

The majority of your ad spend on people who aren't going to buy right now because you're looking for everyone. No fine tune your pitch, fine tune your copy, fine tune your sales press and your follow up. You're going to see a lot higher quality leads coming through the door.

00:16:14 - Intro

Wow. I couldn't agree with you more, John. I couldn't agree with you more. And I like the fact that you bring people through a I think, you know, one of the things I'm working on right now is because I've only got my very high ticket items is working on, I'm developing one that's not so high ticket right. So that I can meet the needs because there's a lot of people that I want to help but can't afford the done for you. So I'm developing a done with you.

00:16:47 - Jon Weberg

A done with you or do it yourself version. It's so much better for your people because again, your job in business, people forget your job in business is to serve people. And if you actually serve as many people as you can, you actually make more money as well. If you go ethics first, money follows. So serving as many people, serving your nose, serving the people you can't just work with or that you want to, you want to lower your prices for them. I've had many calls and I do this for every once in a while I break my own rule. Someone has a situation, I need my website designed, but I don't have five grand for it or whatever. I go, Well, I guess I could do it for a grand. I can do it for a grant for you. Some circumstances, if you can situation, work it out. And if you can't, though, like you're saying, give them a done with you. I'll do a video review telling you exactly what to do, how to do it, where to go for the resources, you name it. But run them through a course, run them for a solution that's already done. That's the best thing you can do for yeah, yeah.

00:17:45 - Intro

So let's shift gears here a little bit. John, now that you've given us so much meat to chew on, I'd love for you to introduce yourself a little bit more. Your bio says that you're an American entrepreneur. You're a top 1% growth consultant and business master. You are a two time self published author running three separate businesses and speaking in front of global audiences. Wow. I want to hear more about your story and how you came to do all these things.

00:18:15 - Jon Weberg

I'm a busy young man, and I try my best. So I got started really young. I'm a second generation digital marketer because my dad, when I was around, he says eleven, I say 13. I got started in the business. That young. Initially, I had a gaming blog. I still game a lot. I had a gaming blog. I actually convinced my this is where my persuasion and entrepreneurial started. I convinced my teacher to have multiple days in class of people creating their own blogs, their own websites, and different things. So I saw my dad brought our family out of poverty. So my family was living in someone else's basement, welfare apartments. He brought our family out of that. While it was my mom, who both worked extraordinarily hard. I think at one point, I think she had two or three jobs. He had, like, three jobs. It was a craziness at that time. Anyway, they brought her family out of that situation then as well. I kind of saw the beginnings of what entrepreneurialism could do. I started dabbling in it, and then around 1516, I could almost legally make money. So I was preparing myself by literally, I was preparing myself to launch my own business. I worked at the only job I worked, fortunately, at Walgrart for six months. Shout out to Walmart. He gave me my first six months working at a job, and I worked there. I got a bunch of money together. It was like two or three grand to launch this product with a friend. Launched it failed miserably. I lost every cent I had saved up from working from Walmart. That was my first kick in the balls from entrepreneurial journey, which happens from there. I went well, throughout that three to four years, what I did was I didn't learn from anyone. I didn't want to take any advice. I had a lot of pride very young because I'm extremely smart and intelligent, especially school related. I was all honors. I could go to any college I probably wanted, but I yeah, what could.

00:20:10 - Intro

Those old people teach me? What do they understand about this?

00:20:15 - Jon Weberg

They don't have 30, 40 years experience. Right.

00:20:21 - Intro

They lived before cell phones.

00:20:23 - Jon Weberg

Right. So I just went, I want to do it myself. And then I realized, yeah, that's probably the worst way to go. So I didn't take any advice for strategy from my dad this entire time. I reached out to him and said, hey, could you give me some ideas?

00:20:41 - Intro

And he was probably smiling from ear to ear.

00:20:43 - Jon Weberg

Right? I'm sure he's like, well, thank God I watched this little guy struggle for so long. And I also started going into heavily learning mode because I realized that I don't know enough. Not learning and unapplying are the two biggest things that business people miss out on. So I decided I need to learn as much as humanly possible. So I started learning from Frank Kern, Tony Robbins, grant cardone, every guru, every non guru, everything I possibly could. I'm like, I need to learn as much as possible if I'm going to get into business. So 16 ish started learning more and more, started making some money with it. Thought, oh, okay, maybe I'm not going to have to go to college. Maybe I can do this instead. Around 18, business went down. I was struggling. That's when I started taking some of those freelancing clients for, like, $500 for three months of work. That sounds great. I don't care. I need some money right now. Took those clients around 18 to 19. My affiliate marketing business, which was primarily my income for the years, started taking off, started growing, started moving to some consulting, and ever since then has just grown, grown, grown. And now I'm doing a lot more speaking, doing a lot of traveling, podcast, and things are going good, and I am doing a lot better than my initial two stops.

00:22:04 - Intro

Sometimes we know just enough to be dangerous.

00:22:07 - Jon Weberg

Yeah, I knew just barely enough at the time.

00:22:14 - Intro

John. I love it. I love you know, the digital age has just been around long enough that we are actually now going to start seeing second generation. Like, you said that, and I was like, what? Second generation?

00:22:29 - Jon Weberg

Right?

00:22:30 - Intro

Wow. You don't hear that, right?

00:22:34 - Jon Weberg

No, you never do. Real quickly. It's been a curse and a blessing. The good thing is I'm very youthful. I have a lot of energy, I have different ideas. But going through the journey when you're also really young, that's the other thing about not having experience. No one takes you seriously. No one takes anything you say, oh, I do consulting. No, you don't. Well, I do. I'm actually very good at it. But because you're so young, because you don't have the same look and appearance and you name it, it's very hard to be authoritative. So in order to be authoritative, I had to learn so much and sound as professional as I possibly could in order to articulate myself in such a way that I was actually perceived as being knowledgeable and such. But, yeah, it's been a journey, to say the least.

00:23:23 - Intro

Or you play the other card and you use it to your advantage, right?

00:23:27 - Jon Weberg

Yeah.

00:23:29 - Intro

And you sneak through the door, and then you show them how much you know.

00:23:33 - Jon Weberg

That was a lot of what I did. That was a lot of sneaking through the door. So to go quickly on that as well, too. My biggest, youngest success was I think I was either 16 or 17. I was creating some content. I think it was on LinkedIn. I was creating some content. And I attracted a couple of clients through just posting different things on conversion and such. And it was a company called I think they're still around, called Influencer Inc. Or Influencer something was their brand name. And they said, we see your stuff. We like your content. Tell us how much you charge. And I looked at their stuff and I went, wow, this is a serious business. So I threw out $8,600. I have never earned nearly $8,600 in probably two months, let alone one single project, and went, well, great, we can do that, but we can do a split pay 4300 initially, 4300 after. I have never heard of that money in my life. That's a lot of money. So I'm like, sure, what do you need done? I can do anything.

00:24:44 - Intro

You paying me that much?

00:24:46 - Jon Weberg

Yeah. I will discover what I need to and find out. So anyways, long story short, I got 4300, the initial 4300, but a lack of knowledge, a lack of applying, a lack of resourcefulness, young kid, I didn't get the second 4300. You weren't able to do some of the things we wanted you to do. And I think at the time, I was also like, just I was negotiating my affiliate marketing business, my Freelancing, working with them, so many different things. Personal life, it didn't work out. But it goes to show as well that people, whether you're thinking about being an entrepreneur, you are an entrepreneur. You want to connect with a podcast. You want to connect with a great person to talk, to, make a deal. Never be afraid to ask, because you might get a very unexpected yes. And even if you get a no, you can often. I recently worked with Influencer Joy on YouTube. Influencer Joy has a pretty large channel. Great. I think he has over a million subscribers, which it's pretty bulky, does a great job. And Influencer Joy didn't answer me for the first five follow. Like, I'm trying. I made videos like this. I made different things, different deals, whatever. I finally got them to buy some services from me just to work my way in the door. Because you have to ask. You have to ask again. You have to ask at six time, a different way, a different perspective. You have to follow up like a machine. And eventually you'll get a yes, or you'll find someone else who'll give you a yes. And it's just entrepreneurship to me is like it's like being in a boxing gym with Mike Tyson, but you have on pillows and he has brass knuckles, and you're just taking left and right hooks, like nonstop. And eventually, well, Mike Tyson, you'll lose. But an entrepreneurial journey, you'll get a win.

00:26:36 - Intro

Oh, John, I love it. We're going to shift gears again because you are a two time self published author. So, first of all, tell us about your books and then I'm going to ask you a couple of questions.

00:26:51 - Jon Weberg

Yes. So there's two books. One is 19, which I wrote at 19, and I got a lot of criticism for writing because you don't know a lot of life at 19. And I didn't personally, this is the biggest thing I can teach people that I think one of my blessings. This is why I wrote the book is it's not from my personal experience. It's from other people's experiences. I watched growing up because the situation I grew up in through my parents issues, through being really poor, through being a weird kid and getting bullied a lot, many other things going on I didn't learn from my experience. I learned it from watching others, like, oh, I don't want to do that. If I do that, I'm going to grow up struggling. A lot of issues going on, you name it. So I watched my outside world and decided, I can create a book. I can make a book because, well, why not? Two, I didn't like to do what other people told me, what to do or not to do. So I decided to do things on my own. And three, very much so. I could go on stories about that all the time. But three, I think the biggest thing is learning from other people's experiences so you do not have to fail, so you do not have to struggle, so you don't have to go through their difficulties. I would rather not be beaten by personal experience. That sounds rough. That sounds the least smart thing to do. So I'm going to take it from other people's examples. So I took the stories, some of them my personal life, some from other sources, and put it into a book called 19, which goes through 19 different lessons I learned throughout my life from others and from myself, just mindset, financials, everything. And then finally, I also created, more recently, a book called Finally Wealthy. Now, I'm not wealthy compared to some others, but through my background of being two times very close to being homeless. One was with my family, which I couldn't have helped, those just circumstances. Dad had two offline businesses go bankrupt. The second time was my fault. My fault, I'll admit that. But through those circumstances and such, I'm wealthy compared to anything I ever lived through. So I wrote kind of what I've done through my journey to financially support myself, support others, and as well, how to manage businesses finances, how to optimize business, grow your business, everything else. So finally, wealthy and 19. While I'm young, I got some other people's experiences and some of my own to combine and put together to some good resources.

00:29:25 - Intro

Okay. I love it. Here's a question that every author who comes on the show gets asked. So you ready? Okay. What was the good, the bad and the ugly? Let's say your second book. About publishing your second book.

00:29:44 - Jon Weberg

I'll do the bad and the ugly first. The Bad and the Ugly was, again, the criticism in everyone who reads the book, or both books of, well, can you really write about this? Are you really wealthy? Well, you don't understand the idea of I'm wealthy, and people can become wealthy from where they once were. So dealing with a lot of criticism, people reading the book, the actual difficulty at the time of getting people to read the book as well. I will give you a free book. Will you read it? Yes. Okay. I sent you the book. Have you read it? I've read the first ten pages. It's 180 pages. That's not enough. I don't write thin books. I write thicker books. It's not enough. I need to get some feedback. So that was hard, the criticism, trying to get honest critique, because some people are also biased. Some people who read books and review stuff put in their own personal bias, and that's a lot of the time, their own critique they're giving you is, well, with my life experiences, I don't interpret information the same, so I'm going to give you different feedback. The good thing, however, was it's a really damn good book. I read my own books. The two I've written about probably about 15 to 20 times because I want to poke holes in them. I want to make sure that what I'm writing is ethical, is it honest, is it true, is it accurate? Is actually helpful. And after reading them for the 15th time, I go, this is pretty good. So finally, wealthy is the one I'm most proud of. I think that's really good, high quality, actually, actionable stuff with not a story. And filler like story is great, but I think mostly actionable stuff and actions you can take right now to see an immediate result in your financials, your personal financials, advancing your career, advancing your business, you name it. That's priority. Like, I can tell a story and engage you, but also you need to know what to actually do to make a difference, because I get sick of reading books. There's a lot of ones recently that have came out that are their top bestsellers because they have a lot of really good story, but the actions in them is like, here's this much story, this much filler. Make sure you take care of, I don't know, like, balancing your checkbook. Checks don't even exist anymore. But that's my example. So I'm always value action first, story second.

00:32:13 - Intro

Yeah, it's funny. I won't say the name of the book, but I'm reading a book right now, and everybody says it's the most amazing book. It's on a specific subject that I'm trying to learn, and I'm like, I know there's some nuggets, and the last third of the book is a fair amount of nuggets, but the first two thirds of the book I could have actually have just not read right at all.

00:32:41 - Jon Weberg

You wasted hours just reading this entire preamble.

00:32:44 - Intro

That doesn't give you I mean, the person went into the history of a certain thing, which is, fine, I get it, okay. Understanding some of the history is good, but he spent two thirds of the book talking about the history, and then the last third is about what to do to actually make this thing work. And I'm like, I kept reading it in case there was something.

00:33:07 - Jon Weberg

Right. It's got to be in the three pages. Five pages from now, there's got to be no all right, seven more pages. There's got to be something else. And then finally, you get to like, thank God.

00:33:20 - Intro

One of the things that I do for people is I will take their books and assess them for them. Now, most of the times these books aren't published yet, but sometimes they do do assessments on books that are already published because they're not seeing the results that they want from the book.

00:33:35 - Jon Weberg

Right.

00:33:35 - Intro

And one of the main things that I see is they don't get to what the person wants fast enough.

00:33:43 - Jon Weberg

Right. So you lose someone yeah.

00:33:47 - Intro

Because you're not giving them anything in the beginning. You're trying to lay this foundation, but the problem is the foundation needs to be laid, but you need to lay it in such a way that they feel like they're getting something really valuable.

00:34:01 - Jon Weberg

Right. To me, it should be almost like a gradual journey of almost like a book that's especially if you're writing, like, a self help book in any area niche, it should be almost like a story of The Avengers or of anything, any other good story. It's story, story, something good, story, story, something bad, story, story value story. It should be a mix of the lessons throughout it or a bunch in the beginning, some story, a bunch at this point, and there's got to be some kind of something for them to chew on a little bit throughout the process.

00:34:36 - Intro

Oh, I so agree, john, I have loved this interview, but we are out of time.

00:34:44 - Jon Weberg

Well, thank you very much for having me, and I hope I didn't talk too long, but I get so excited. I love talking with you and talking with other people and giving value. So I appreciate you for having me on. Everyone listening to this. I hope I gave you some good stuff to think about.

00:35:00 - Intro

So, John, just before we close out, I always give everyone an opportunity for the audience to connect with you. How can they do that?

00:35:10 - Jon Weberg

So two places. First is YouTube. Just look up John Weberg on YouTube. Subscribe. Hit that notification bell. And as well, if you want to join a community for entrepreneurs, for growing your business, for basically accomplishing anything you want in your business period, go to profitalize.com. And then I have two quotes, if you don't mind. Two of my own quotes, which I thought up when I was about 1314, which is pretty good. May I?

00:35:37 - Intro

Go for it.

00:35:37 - Jon Weberg

Okay. So the first one is very obvious, very cheesy, but good. It is. Aspire for progress, hunger for success and strive for greatness, which was retweeted by Jessica Peele, who is Justin Timberlake's wife. It went pretty viral, actually, at the time. Pretty cool. And then your attitude is not defined by your life. Your life is defined by your attitude, which is also pretty self explanatory. Your attitude dictates everything that you receive and give.

00:36:07 - Intro

Wow. I just love it. Just love it. Audience, if you have enjoyed today's episode, I highly recommend, if you are on YouTube, click the thumbnail. I know these last episodes, I've been doing this because I don't know which side is, but you will see the thumbnail on there for episode 403 with Donnie Bovine. You don't have a sales problem. Now, if you're listening on your podcast app, scan back. This probably coming out in November. I think Donnie was July. So you have to scan back a little bit to episode 403. Thank you so much for joining us and we'll see you on the very next episode. Bye now.

00:36:53 - Jon Weberg

Take care.

00:36:55 - Kim Thompson-Pinder

You've been listening to the author to authority podcast. The extraordinary word ninja. Kim Thompson Pender has helped over 200 entrepreneurs, professionals, speakers and coaches write and publish their books that have become incredible marketing tools for their business. And many of those have gone on to become Amazon bestselling authors and have used their books to land high level clients and get on big stages. We hope you've enjoyed the show. Make sure to like, rate and review and we'll be back soon. But in the meantime, hit the website@www.authortoauthoritypodcast.com. See you next time.