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Nov. 10, 2023
Ep 437- Does Cold Calling Work In The Age Of Digital Marketing With Robert Poole
Robert Poole is a seasoned entrepreneur with a military background, who draws inspiration from his father's service in the Canadian militia. Poole's perspective on entrepreneurial success and work-life balance is rooted in the belief that while many entrepreneurs start businesses to escape the constraints of having a boss and to live life on their own terms, they often find themselves working longer hours and struggling to find a balance between work and personal life. He emphasizes the importance of breaking free from the demands of the business to regain personal freedom, a realization he came to after his business partner had a heart attack. Poole believes that the ultimate goal of owning a business is to be able to take time off and spend it with family or doing things that are important, while still allowing the business to grow. Join Kim Thompson-Pinder and Robert Poole on this episode of the Author to Authority podcast to learn more about Poole's strategies for entrepreneurial success and work-life balance.
Robert Poole is a seasoned entrepreneur with a military background, who draws inspiration from his father's service in the Canadian militia. Poole's perspective on entrepreneurial success and work-life balance is rooted in the belief that while many entrepreneurs start businesses to escape the constraints of having a boss and to live life on their own terms, they often find themselves working longer hours and struggling to find a balance between work and personal life. He emphasizes the importance of breaking free from the demands of the business to regain personal freedom, a realization he came to after his business partner had a heart attack. Poole believes that the ultimate goal of owning a business is to be able to take time off and spend it with family or doing things that are important, while still allowing the business to grow. Join Kim Thompson-Pinder and Robert Poole on this episode of the Author to Authority podcast to learn more about Poole's strategies for entrepreneurial success and work-life balance.
Episode Outline:
(00:01:21) Achieving Freedom and Growth as a Business Owner
(00:01:21) Achieving Freedom and Growth as a Business Owner
(00:07:55) Finding the Perfect Publisher for Book Success
(00:12:32) Finding Freedom as a Business Owner
(00:15:07) Finding Effective Sales Strategies for Long-Term
Success
Success
(00:19:10) Crafting an Effective Cold Calling Script
(00:32:51) The Power of Cold Calling in Digital Marketing
Bio:
Robert Poole is the co-founder of Total Business Results. He helps entrepreneurs who are tied to their businesses make the transition from operator to owner in their business so they can finally achieve the freedom they got into entrepreneurship in the first place.. He is a graduate of West Point, previously an Army officer, and has over 25 years of experience in helping entrepreneurs grow their companies and turn them into saleable assets that don’t depend on them for the day to day operations. Today he is going to share a little about how to get free from your business and get back the freedom and time that most of us got into this game for in the first place.
If you love the podcast, don't forget to check out Kim's book Author to Authority Volume 1. In it, she gives you a step by step guide on how to implement Authority Marketing in your business and gain the visibility you need to become the go-to person in your niche.
$19.95 USD includes shipping to Canada and US. Sorry, no international orders at this time.
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