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Dec. 15, 2023
Ep 452 - How To Sell The Way Your Customers Want To Buy with Kristin Zhivago
Kristin Zhivago, a seasoned entrepreneur and marketing expert, has a rich background in tech and years of experience working with tech companies, which has shaped her understanding of the importance of customer understanding in business and self-publishing. She firmly believes that customer understanding is crucial and emphasizes the need to figure out what customers want rather than guessing. Her book, "Roadmap to Revenue," provides a framework for interviewing customers, asking the right questions, and using this information to market effectively. Zhivago also acknowledges the challenges that established companies face in adapting to digital marketing and offers her agency's services to help increase revenue through digital marketing strategies. Join Kim Thompson-Pinder and Kristin Zhivago on this episode of the Author to Authority podcast to delve deeper into these insights.
Kristin Zhivago, a seasoned entrepreneur and marketing expert, has a rich background in tech and years of experience working with tech companies, which has shaped her understanding of the importance of customer understanding in business and self-publishing. She firmly believes that customer understanding is crucial and emphasizes the need to figure out what customers want rather than guessing. Her book, "Roadmap to Revenue," provides a framework for interviewing customers, asking the right questions, and using this information to market effectively. Zhivago also acknowledges the challenges that established companies face in adapting to digital marketing and offers her agency's services to help increase revenue through digital marketing strategies. Join Kim Thompson-Pinder and Kristin Zhivago on this episode of the Author to Authority podcast to delve deeper into these insights.
Episode Outline:
(00:01:38) Understanding customer desires through interviews
(00:01:38) Understanding customer desires through interviews
(00:05:25) Understanding and addressing customer needs
effectively
effectively
(00:09:05) Understanding Customer Needs for Effective Marketing
(00:13:26) The Journey of Entrepreneurial Pivots
(00:19:53) The Journey of Personal Growth in Management
(00:30:05) The Importance of Effective Book Marketing
Bio:
Kristin Zhivago, revenue coach, has spent years helping hundreds of CEOs and entrepreneurs sell more by understanding what their customers want to buy and how they want to buy it. She is also a sales/marketing turnaround expert and management consultant. She founded and runs Zhivago Partners, a digital marketing agency that provides the full spectrum of digital marketing services and produces highly qualified leads for clients. She is the author of the 5-star book, "Roadmap to Revenue: How to sell the way your customers want to buy."
Agency Services Site: ZhivagoPartners.com 5-star book, Roadmap to Revenue, on Amazon: https://www.amazon.com/Roadmap-Revenue-Sell-Your-Customers/dp/0974917923/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1692062844&sr=8-1
If you love the podcast, don't forget to check out Kim's book Author to Authority Volume 1. In it, she gives you a step by step guide on how to implement Authority Marketing in your business and gain the visibility you need to become the go-to person in your niche.
$19.95 USD includes shipping to Canada and US. Sorry, no international orders at this time.
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