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Dec. 27, 2023
Ep 456 - The Relatability Index with Kerry Barrett
Kerry Barrett, an Emmy award-winning television news anchor with a two-decade career on major networks, has become a preeminent advisor to top Fortune 100 companies, specializing in media training and on-camera readiness. Barrett strongly believes in the importance of relatability in both business and personal relationships. She commissioned a study that identified six key characteristics of relatability: likability, honesty, vulnerability, empathy, pleasure, and pain. According to Barrett, being authentic and vulnerable not only captures the audience's attention but also creates buy-in and builds trust. She emphasizes that relatability extends beyond business and applies to all aspects of life. Join Kim Thompson-Pinder and Kerry Barrett on this episode of the Author to Authority podcast to delve deeper into this topic.
Kerry Barrett, an Emmy award-winning television news anchor with a two-decade career on major networks, has become a preeminent advisor to top Fortune 100 companies, specializing in media training and on-camera readiness. Barrett strongly believes in the importance of relatability in both business and personal relationships. She commissioned a study that identified six key characteristics of relatability: likability, honesty, vulnerability, empathy, pleasure, and pain. According to Barrett, being authentic and vulnerable not only captures the audience's attention but also creates buy-in and builds trust. She emphasizes that relatability extends beyond business and applies to all aspects of life. Join Kim Thompson-Pinder and Kerry Barrett on this episode of the Author to Authority podcast to delve deeper into this topic.
Episode Outline:
(00:02:37) The Importance of Relatability in Business
(00:02:37) The Importance of Relatability in Business
(00:06:26) The Power of Relatability in Relationships
(00:10:37) Establishing Genuine Connections through
Vulnerability and Empathy
Vulnerability and Empathy
(00:15:54) The Power of Vulnerability in Business
(00:19:53) The Impact of Vulnerability in Relationships
(00:30:21) The Relatability Index: Enhancing Communication
Skills
Skills
Bio:
Kerry took a debilitating fear of speaking and built a two-decade Emmy Award-winning career as a television news anchor on NBC, ABC, Fox, and Weather Channel, and host in the apex market of New York City. Kerry is preeminent advisor to top Fortune 100 companies in media training and on-camera readiness for a broad spectrum of situations ranging from formal talks, media interviews to everyday sales pitches over Zoom. She offers a unique perspective as someone who has 25 years of experience in front of the camera. Kerry’s specialty is teaching people how they can become relatable to their audiences and make that genuine connection. She helps people feel confident, sincere and energetic, yet relaxed on-screen.
If you love the podcast, don't forget to check out Kim's book Author to Authority Volume 1. In it, she gives you a step by step guide on how to implement Authority Marketing in your business and gain the visibility you need to become the go-to person in your niche.
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