Ep 461 - Branding for High Dollar Sales with Johanna White

Johanna White is a remarkable entrepreneur who, after overcoming a brain tumor, left her job to establish her own design business, Design by Joe, and later two additional companies. Johanna's perspective on branding's role in business success is shaped by her personal and professional experiences. She believes that branding is not merely an identification tool, but the driving force behind a business, working in harmony with marketing and PR. Her journey taught her the importance of aligning her brand with her beliefs, showcasing her value, and creating an exceptional customer experience. This approach transformed her business, attracting high-profile clients and increasing her proposals tenfold. Join Kim Thompson-Pinder and Johanna White as they delve deeper into this topic on the next episode of the Author to Authority podcast. 

(00:03:02) Resilience and Transformation: A Brain Tumor's Impact

(00:08:03) The Power of Branding in Entrepreneurship

(00:10:50) Transforming Brand Messaging for Luxury Success

(00:16:08) Unleashing Your Unique Expertise for Success

(00:22:38) Creating a Memorable and Personalized Brand
Experience

(00:31:58) The Power of Intentional Branding in Business

Johanna shares her personal journey of building a luxury brand and offers tips on how to brand yourself to charge more in your business. She emphasizes the importance of understanding your value and promoting it intentionally through every touchpoint. The conversation also covers recognizing your expertise and focusing on your strengths, and the benefits of working with experts in specific fields. Don't miss this valuable episode that will empower you to step into your full potential and charge what you're worth. 

 

Johanna White is a visual branding strategist and award-winning graphic designer who designs premium brand identities that create impactful first impressions. 
  As the founder of Design By Jo Studio, she believes that if someone is the best at what they do, they deserve to look like it! For the past decade, she’s worked with individuals, startups and Fortune 200 brands worldwide, helping them to attract more raving fan clients than they know what to do with, and be as delightfully expensive as they deserve to be.
  
  Johanna knows there’s no limit on success, and she proved it several years ago when she took life by the horns and started three companies within one year while battling a brain tumor. At a time when everyone else in her life was suggesting that she quit working and go on social security to cover medical bills, she chose to do the opposite and defy the odds. As a result, Johanna is a now a “ Brand Magician & Dreamer Extraordinaire” for top performers, goal-oriented individuals and brands.