Ep 464 - 5 Critical Elements Missing From 90% of Personal Brands with Tanya Eberhart and Michael Carr

Tonya Eberhart, a renowned expert in personal branding, and Michael Carr, a successful entrepreneur, both have unique backgrounds that have shaped their perspectives on the importance of personal branding for business success. Eberhart's journey from selling vacuum cleaners door-to-door to becoming a radio sales rep taught her the power of a unique story and the importance of focusing on the client's success. This led her to co-found BrandFace, a business that teaches the formula for personal branding. Carr, initially a client of Eberhart's, applied the principles of branding to his real estate office and witnessed remarkable growth, leading him to firmly believe in the significance of personal branding in service-forward facing markets. Join Kim Thompson-Pinder, Tonya Eberhart, and Michael Carr on this episode of the Author to Authority podcast to learn more about their insights on personal branding. 

Episode Outline: 
(00:02:07) The Power of Personal Storytelling in Branding

(00:10:53) Prioritizing Client Success for Professional Growth

(00:17:32) The key questions for building a successful brand

(00:20:54) Answering the Five Critical Questions for Brand Success

(00:26:23) Creating Competitive Advantage through Generosity

(00:33:06) Using Books to Establish Expertise and Attract Clients

(00:36:08) The Key to Creating a Successful Book and Brand

Bio:
Tonya Eberhart is the Founder and CEO of BrandFace LLC, a personal branding company focused on helping coaches, creators, and experts become sought after authorities in their industry. She is also a speaker, podcaster, and international bestselling author. Tonya’s journey began selling vacuum cleaners door to door to pay her way through college.  She mastered the art of storytelling to get in the door. Then, she accepted a job in the radio industry, where the stakes were higher, and the prospects were harsher. She quickly learned that if she wanted to change the perception of those high level business prospects, she had to change the way she presented herself in the media world, too.  That’s actually what ignited their mantra, “Change how you’re seen & charge what you’re worth”. After building her own personal brand, Tonya became a sought after expert known for positioning and presenting her clients uniquely and helping them build profitable personal brands. 

Michael Carr is the Co-Founder and COO of BrandFace, LLC. He is also a real estate branding expert and international bestselling author. He has been actively involved in over 78,000 real estate transactions and has been named America’s Top Selling Real Estate Auctioneer. Michael first met Tonya in 2013 when he became her client. He immediately put her exclusive personal branding concepts to work at his own brokerage, and as a result, his real estate business quadrupled over the next year, and continues to grow in recognition, revenue and recruitment. Michael became known as The Abundant Life Broker® while building his boutique real estate brokerage in Jefferson, Georgia.  He taught real estate agents how to utilize the personal branding strategies that had made him successful, and that he now teaches to entrepreneurs across the globe.  In doing so, he realized that his passion was helping others to succeed and live their most abundant life.

Download our free guide and discover how to attract more, convert more, and charge more for your services while spending less on your marketing! You can find more information at BrandFaceStar.com