Aaron Witnish, co-founder of Contentonly Au, is a passionate advocate for improving the internet through the sharing of valuable content. He firmly believes in the potential of creating 30 days of content in just 90 minutes, a perspective shaped by his experiences in assisting authors, consultants, and coaches in sharing powerful messages. Witnish emphasizes the importance of providing content that adds value and helps people, rather than content that is fear-based or scarcity-driven. He sees this model as particularly beneficial for experts in their respective fields, as it enhances their brand and business success. By extracting the valuable insights and knowledge from these experts and repurposing it into content, Witnish believes it becomes a perfect fit for their services and space.
If you love the podcast, don't forget to check out Kim's book Author to Authority Volume 1. In it, she gives you a step by step guide on how to implement Authority Marketing in your business and gain the visibility you need to become the go-to person in your niche.
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