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April 16, 2024
Ep 501 - Do You Need Message Therapy? with Hersh Rephun
Hersh Rephun is a trailblazer in the realm of personal branding through storytelling with a deep-seated background in commercial production and advertising. His perspective on personal branding is centered around the belief that every individual possesses a unique story that distinguishes them from others. This perspective has been shaped by his experiences as a representative for directors of TV commercials, where he developed his skill in crafting engaging bios and articles, and integrated his background in stand-up comedy and acting. Rephun stresses the importance of authenticity and highlighting the most distinctive aspects of one's story, rather than focusing on traditional accomplishments or credentials. He sees storytelling as a means to build trust, connect with audiences, and stand out in a competitive market, driving his belief that all branding is personal and should be delivered with sincerity and integrity.
Hersh Rephun is a trailblazer in the realm of personal branding through storytelling with a deep-seated background in commercial production and advertising. His perspective on personal branding is centered around the belief that every individual possesses a unique story that distinguishes them from others. This perspective has been shaped by his experiences as a representative for directors of TV commercials, where he developed his skill in crafting engaging bios and articles, and integrated his background in stand-up comedy and acting. Rephun stresses the importance of authenticity and highlighting the most distinctive aspects of one's story, rather than focusing on traditional accomplishments or credentials. He sees storytelling as a means to build trust, connect with audiences, and stand out in a competitive market, driving his belief that all branding is personal and should be delivered with sincerity and integrity.
Episode Outline:
(00:02:33) Refining Introductions: Key to Personal Branding
(00:02:33) Refining Introductions: Key to Personal Branding
(00:03:21) Crafting Memorable Introductions for Success
(00:14:31) Crafting a Compelling Brand Voice with Humor
(00:17:54) Personal Stories: Building Trust Through
Introductions
Introductions
(00:27:17) Crafting a Professional Persona: Balancing Identities
(00:29:37) Shaping Personal Legacy through Branding Perception
Bio:
Hersh Rephun is the MESSAGE Therapist™. He's worked with startups and billion-dollar brands, challengers and market leaders, fledgling filmmakers and Oscar winners, and it comes down to this: all branding is personal. Many of his clients have been with him throughout their careers. He says, "If you're a Founder or CEO, and you and I connect, my hope is to work with you long after our brains have been uploaded."
If you love the podcast, don't forget to check out Kim's book Author to Authority Volume 1. In it, she gives you a step by step guide on how to implement Authority Marketing in your business and gain the visibility you need to become the go-to person in your niche.
$19.95 USD includes shipping to Canada and US. Sorry, no international orders at this time.
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