Ep 514 - From Pages to Profit: Leveraging Your Book to Boost Speaking Opportunities with Peter George

Peter George, a seasoned public speaking coach, understands the transformative power of effective communication in the business world. Overcoming a childhood lisp and stutter, Peter now dedicates his life to helping others enhance their presentation skills. He firmly believes that a book should be seen as a business card, a tool to showcase one's credibility and authority in a specific industry. By leveraging books to secure speaking opportunities and establish professional status, Peter underscores the book's role as a valuable investment in one's business, differentiating oneself from competitors and boosting visibility in the marketplace.

Episode Outline: 
(00:00:02) Enhancing Business Growth Through Influencer Strategies

(00:03:02) Expert Positioning Through Industry-Relevant Books

(00:10:35) Impactful ROI through Business Books

(00:10:59) Expertise Showcased Through Book Business Cards

(00:26:25) Emotional Rollercoaster of Book Creation Process

(00:29:10) Spousal Support: Writing Journey's Pillar

 
Bio:
Public speaking coach for 19 years. Has done public speaker for 37 years. Author of the 6-time award-winning book, The Captivating Public Speaker. Creator of the AMP'D Speaking Framework™. TEDx coach. Contributor to the PodMatch Host Mastery Guide. Contributor to the PodMatch Guest Mastery Guide BIO. Peter believes that everyone should be able to confidently share their knowledge and experience. As a public speaking coach, he specializes in helping professional speakers, authors, consultants, and executives be calm, confident, and credible® every time they speak. Throughout his childhood, Peter dealt with a lisp and a stutter. Consequently, he grew up shy and introverted, avoiding communicating with others as much as possible. When he got into the business world, he quickly realized that his lack of presentation skills kept him at a disadvantage. So first, he tried to improve his skills with self-study, but that took too long, and he missed the feedback a coach would provide. Then he went for group training. That was amazing, but he wanted to be an even better public speaker. So he got personal training and now credits his public speaking coaches for much of his business success. Over the past 18 years, Peter has helped professionals from around the corner to those in Fortune 100 companies develop into speakers who understand how to craft and deliver presentations that engage, persuade, and inspire, ultimately helping them increase their impact, influence, and income. For 36 years, Peter has been speaking and training at conferences and other events in more than 50 countries. His subject? You guessed it ... public speaking. Peter is the host of Public Speaking with Peter George, a twice-weekly podcast that focuses on public speaking tips and techniques. His guests range from highly recognized speakers to those not yet so well known. However, all are there to share their experience, expertise, and advice with his listeners. Peter's 6-time award-winning book, The Captivating Public Speaker: How to Engage, Impact, and Inspire Your Audience Every Time, is available on Amazon and Peter's website, PeterGeorgePublicSpeaking.com. Peter's greatest enjoyment in his business is when his clients develop extraordinary presentation skills and, if not more so, create a level of confidence they didn't know they could achieve.

 

There, your listeners can: Order my book , download more than 50 public speaking tips and learn about my coaching services