Ep 521 - How To Transform Your Blog Into A Client Magnet with Jon Clemence

Jon Clemence is a dedicated content creator and marketer who began his career on Upwork, initially offering his services for $10 an hour. With a deep passion for proofreading and writing, Jon quickly built his reputation by providing exceptional value to his clients, emphasizing that content editing goes beyond fixing grammar; it involves enhancing reader engagement, improving click-through rates, and ultimately attracting more customers. He believes that content creation and marketing should focus on showcasing the true value and impact of the services provided, rather than just superficial corrections. Currently working on a book to highlight the significant business benefits of hiring a skilled content editor, Jon also provides a free blog self-assessment on his website, cedarpressproofreading.com, to help writers enhance their content and boost their online presence.

Episode Outline: 
(00:02:10) Passion-driven Entrepreneurship: From Corporate Career to Agency

(00:07:00) Engage Readers with Captivating Introductions in Blogging

(00:10:28) Engaging Readers: The Power of Statistics

(00:14:37) Enhancing Mobile User Experience with Structured Posts

(00:23:02) Direct Readers with Clear Calls to Action

(00:27:16) Strategic Impact of Content Editors

 
Bio:
About Me I'm Jon, a professional proofreader, editor, and writer. I also run an editing and writing agency. I help businesses improve their written content to attract more people to their websites and convert them into new clients. Target Audience My expertise primarily caters to business owners and entrepreneurs who want to transform their existing blogs and newsletters into their most reliable source for getting new clients and sales. I understand the challenges they face and offer editing and writing services that focus on helping clients increase their expertise, authoritativeness, and trustworthiness in their fields. Achievement  Since I started in 2021, I've: Achieved Top Rated status on Upwork (awarded to the top freelancers on the site) with a 100% Job Success Score Developed working relationships with over 20 companies, providing the highest quality in editing and writing services. Grew an editing and writing agency from the ground up that now has multiple long-term clients and continues to expand. Become an expert editor and writer in the Functional Medicine field. Just for Fun On a lighter note, when I'm not working, I’m playing electric guitar in a local rock band. We cover everything from Fleetwood Mac to Post Malone (we do a killer reggae version of “Overdrive”!).

This is my business's web page, where people can learn more about the services I provide, book a call with me, and download a free blog self-assessment checklist to help them gain new visitors and customers by improving their existing blog.