Welcome to the Author to Authority Podcast

Episodes

Jan. 10, 2024

Ep 462 - How To Shorten High-Ticket Sales Cycles with Craig Andrews

Craig Andrews, a marketing expert and the founder of Allies for Me, has a rich background in marketing chips for top mobile phone makers like Samsung and Apple. His perspective on authority marketing strategies and resilience is shaped by his …

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Jan. 8, 2024

Ep 461 - Branding for High Dollar Sales with Johanna White

Johanna White is a remarkable entrepreneur who, after overcoming a brain tumor, left her job to establish her own design business, Design by Joe, and later two additional companies. Johanna's perspective on branding's role in business success is shaped by …

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Jan. 5, 2024

Ep 460 - How I Created a 6-Figure Business From My Podcast with Joann…

Joanne Bolt, a southern mama with a snarky attitude, has made a significant impact in the world of podcasting as a strategic tool for business growth. With a background in running a $56 million real estate team, Joanne transitioned to …

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Jan. 3, 2024

Ep 459 - Selling from the Heart with Larry Lavine and Darrell Amy

Larry Levine and Darrell Amy are renowned sales experts with a wealth of experience in the industry. Levine, author of "Selling From the Heart," emphasizes the importance of authenticity, relationships, and trust in sales success, a perspective shaped by his …

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Jan. 1, 2024

Ep 458 - Mistakes That Will Mess With Your Google Success With Jason …

Jason Barnard is a renowned Google specialist with an extensive background in enhancing Google search rankings and authority through FAQ optimization and authorship. His perspective on the subject is shaped by his experiences, including his successful book, "Fundamentals of Brand …

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Dec. 29, 2023

Ep 457 - How Small Business Owners With Less Than 5 Employees Can Cre…

James Ballidis is a seasoned entrepreneur and lawyer with over 35 years of experience, who has a deep understanding of the importance of vision creation in entrepreneurship and overcoming challenges. Ballidis firmly believes that having a clear, inspiring vision that …

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Dec. 27, 2023

Ep 456 - The Relatability Index with Kerry Barrett

Kerry Barrett, an Emmy award-winning television news anchor with a two-decade career on major networks, has become a preeminent advisor to top Fortune 100 companies, specializing in media training and on-camera readiness. Barrett strongly believes in the importance of relatability …

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Dec. 22, 2023

Ep 455 - How To Sell High Ticket Services Without Manipulation, Aggre…

Chandler Walker, a biochemistry graduate from the University of Nevada Reno, is an entrepreneur who has successfully scaled both his brick and mortar and online businesses to the seven-figure level. His unique perspective on the cognitive behavior therapy approach to …

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Dec. 20, 2023

Ep 454 - How I Built A Multimillion Dollar Company In 5 Years With On…

Matt Shoup is a seasoned entrepreneur, professional speaker, coach, and author who has built a successful business from the ground up after being laid off. His perspective on entrepreneurial insights and success strategies, as shared on the Author to Authority …

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Dec. 18, 2023

Ep 453 - The 10X Leap Strategy: Techniques to Achieve Exponential Gro…

Steve Walsh is a seasoned entrepreneur and business growth strategist, renowned for his expertise in achieving exponential business growth and the founder of Bison Equity Group. His perspective on the topic of "ten x leap: strategies for exponential business growth" …

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Dec. 15, 2023

Ep 452 - How To Sell The Way Your Customers Want To Buy with Kristin …

Kristin Zhivago, a seasoned entrepreneur and marketing expert, has a rich background in tech and years of experience working with tech companies, which has shaped her understanding of the importance of customer understanding in business and self-publishing. She firmly believes …

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Dec. 13, 2023

Ep 451 - Branding Yourself As An Expert with Annie Margarita Yang

Annie Margarita Yang, who started her career in minimum wage jobs, found her true calling in assisting individuals with their finances and has since become an accomplished author and speaker. She firmly believes in the power of personal branding and …

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Dec. 11, 2023

Ep 450 - Why Founders Get Stuck (And How You Can Get Free) with Scott…

Scott Ritzheimer is a renowned author and business leader with extensive experience in the publishing industry, specializing in the conversion of readers into clients through effective book publishing. His perspective on the "seven key stages of entrepreneurial success" is rooted …

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Dec. 8, 2023

Ep 449 - How To Approach Branding Like A CEO with Amanda Guerassio

Amanda Guerassio, a talented designer and entrepreneur, has dedicated her career to the importance of branding and online presence in business success. With a background in creative arts and a degree in design, Amanda's journey from freelance gigs to founding …

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Dec. 6, 2023

Ep 448 - The Strategy You Need Before You Write Your Book with Richar…

Richard Hagen is a renowned strategic expert in writing and publishing for professionals, with a track record of assisting over 200 entrepreneurs, professionals, speakers, and coaches in writing and publishing books. Hagen firmly believes in the importance of a strategic …

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Dec. 4, 2023

Ep 447 - Diagnosing Our Impostor Syndrome - We All Have It With Bill …

Bill Caskey is a seasoned professional in sales and marketing, co-host of the Advanced Selling Podcast, and author of the highly acclaimed book "Same Game, New Rules." Caskey's perspective on overcoming impostor syndrome and achieving professional success is rooted in …

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Dec. 1, 2023

Ep 446 - How To Have A High Converting Podcast With A Small Audience …

Isabella Sanchez Castaneda is a seasoned journalist and entrepreneur with a degree in journalism and communication, and a strong focus on marketing. She has navigated her way into the world of podcasting, using it as a platform to share stories …

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Nov. 29, 2023

Ep 445- How To Sell More With Story With Rob Hughes

Rob Hughes, a seasoned executive coach and digital marketing expert, has a rich background in the manufacturing industry and entrepreneurship. He strongly emphasizes the importance of clarifying a brand's story for audience engagement and business growth, a perspective shaped by …

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Nov. 27, 2023

Ep 444 - 5 Critical Elements Missing From 90% of Personal Brands with…

Tonya Eberhart, a renowned expert in personal branding, and Michael Carr, a successful entrepreneur, both have unique backgrounds that have shaped their perspectives on the importance of personal branding for business success. Eberhart's journey from selling vacuum cleaners door-to-door to …

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Nov. 24, 2023

Ep 443 - Understanding The New Marketing With Scott Murray

Scott Murray is a seasoned podcaster and content creator with a strong background in the evolution of personal branding and consumer-centric marketing strategies. His perspective on the topic is shaped by his experiences transitioning from marketing for businesses to marketing …

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Nov. 22, 2023

Ep 442- Understanding The Buyers Journey With Nate Morse

Nate Morse, a seasoned professional with a diverse background in various industries, including automotive, real estate, RV, and LinkedIn, is the founder of Apex Conversion, a company that assists online businesses in finding their ideal clients. Nate's perspective on the …

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Nov. 20, 2023

Ep 441- Your Book As A Targeted Marketing Tool With Bruce Scheer

Bruce Sheer is a renowned consultant, author, keynote speaker, and president of the National Speakers Association Northwest, with a career marked by inspiring buyers and accelerating revenue growth. From his perspective, the journey to becoming an author and publishing his …

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Nov. 17, 2023

Ep 440 - The Power of Personal Brand As An Author With Chase Neely

Chase Neely, an intellectual property attorney with a passion for helping authors navigate the digital age, has a unique perspective on the importance of personal branding for authors. After studying classical voice at Belmont University and working as a social …

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Nov. 15, 2023

Ep 439 - The Power of A Home Studio With Junaid Ahmed

Junaid Ahmed, a multi-talented individual with a background in graphic design and a passion for video production, has made significant strides in the world of content creation. Junaid firmly believes in the importance of having a professional home studio for …

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